This is the FOURTH module for the Certificate, Office Administration, SAQA ID 23618.
What you will learn:
- The internal marketing environment
- The external marketing environment
- How to determine a marketing strategy
- Understanding Product, Place, Price & Promotion in the marketing mix
- The role of public relations and mass communication
- How to formulate a strategic marketing plan
Student should have completed ICB Office Management Bookkeeping before starting this course. There is an exam through ICB required for this course.
Agent Certificate (Course Code: OMP004)