This is the FOURTH module for the Certificate, Office Administration, SAQA ID 23618.


What you will learn:

  • The internal marketing environment
  • The external marketing environment
  • How to determine a marketing strategy
  • Understanding Product, Place, Price & Promotion in the marketing mix
  • The role of public relations and mass communication
  • How to formulate a strategic marketing plan


Student should have completed ICB Office Management Bookkeeping before starting this course. There is an exam through ICB required for this course.


Courses available:

Agent Certificate                                               (Course Code: OMP004)