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OFFICE MANAGEMENT - Marketing Management & Public Relations (ICB)

This is the FOURTH module for the Certificate, Office Administration, SAQA ID 23618.

 

What you will learn:

  • The internal marketing environment
  • The external marketing environment
  • How to determine a marketing strategy
  • Understanding Product, Place, Price & Promotion in the marketing mix
  • The role of public relations and mass communication
  • How to formulate a strategic marketing plan

 

Student should have completed ICB Office Management Bookkeeping before starting this course. There is an exam through ICB required for this course.

 

Courses available:

Agent Certificate                                               (Course Code: OMP004)

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